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![](https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=784&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=96a12404b4a4e87df297d96bbd9eb32c 1200w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1569&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=acf10b62f04d3edefb9fbd4f2a063483 2400w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=82&usm=20&w=992&s=8246dc77053c55f0b766b422622f32ed 992w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1297&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=833e4708c84bbd5952ae73ad1855a356 1984w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=502&ixlib=php-3.3.1&q=60&usm=20&w=768&s=9a35f42ddf60809408438e7519fc54c4 768w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1004&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=9737d7ab97f4dda9bdfc0adc422fca7d 1536w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=376&ixlib=php-3.3.1&q=60&usm=20&w=576&s=b4c8aaf8aefb323fa0868c2ba5161df4 576w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=753&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=f19184ce5d2f4fa3da8e0abc4c041caf 1152w)
Creating spaces for celebration and self-expression
Introducing an innovative beverage to a few of our favorite cities—building awareness and engagement, and fostering brand connections through targeted events and partnerships.
With over 100 brands in wine and spirits, the Gallo Winery innovation team launched Lolli Sweet Drinks to celebrate the brilliance of multicultural women and needed a strategic approach to activating their target audience in key markets. Across Atlanta, Chicago, and Detroit, we designed a multi-faceted experience that reinforced Lolli as a versatile brand that sees its audience for who and where they are.
Partner
![](https://varyer.imgix.net/Lolli-Billboard.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=6f6468d638e95efe6f9423627a4e3d26 1200w, https://varyer.imgix.net/Lolli-Billboard.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=90dd2bd802260fb6b88424041a22415f 2400w, https://varyer.imgix.net/Lolli-Billboard.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=5f2da7f3382437e292cb324f79e30225 992w, https://varyer.imgix.net/Lolli-Billboard.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=8cfacbf8998ff9d47b98fafcf3437b25 1984w, https://varyer.imgix.net/Lolli-Billboard.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=204f7886a3ac4f3366b96f401014fab0 768w, https://varyer.imgix.net/Lolli-Billboard.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=dd61843dfa68575f7b2cd58d93164e67 1536w, https://varyer.imgix.net/Lolli-Billboard.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=6e5c0f7d1ad8d05f174e16459117fff6 576w, https://varyer.imgix.net/Lolli-Billboard.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=ea721833d4d58aa91230ff3bc5c51a89 1152w)
Activated across three key markets with experiential activations and paid media, the Bottled Brilliance campaign reflected the target customer's aspirations, multifaceted lifestyle, and desire to connect, encouraging consumers to show up just as they are and 'BYOB - Bring your own brilliance!'
A truly integrated campaign, creative covered all media types with people hearing Lolli ads on the radio while driving to a concert where a Lolli truck drove by as they walked in, all before seeing a post from Lolli pop up while checking their feed. A balance of high-impact traditional media and efficient digital channels drove significant impressions, reach, and frequency.
![](https://varyer.imgix.net/Lolli-PR-Box.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=675&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=bef1c24cc157b6231f38978336be3921 1200w, https://varyer.imgix.net/Lolli-PR-Box.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1350&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=747c392b3a137c3a980f362de61b17c6 2400w, https://varyer.imgix.net/Lolli-PR-Box.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=558&ixlib=php-3.3.1&q=82&usm=20&w=992&s=6951aebbee36b379ed152f3323b5fa9f 992w, https://varyer.imgix.net/Lolli-PR-Box.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1116&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=53359845b85741fad2b4c2abcf8c6d35 1984w, https://varyer.imgix.net/Lolli-PR-Box.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=432&ixlib=php-3.3.1&q=60&usm=20&w=768&s=c0d75f6660723f17325496f9b6ab596d 768w, https://varyer.imgix.net/Lolli-PR-Box.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=864&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=8e41b2eac12c6f1b210dfbceb573bddf 1536w, https://varyer.imgix.net/Lolli-PR-Box.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=324&ixlib=php-3.3.1&q=60&usm=20&w=576&s=3acc42778e885b2bb101a2103b99446f 576w, https://varyer.imgix.net/Lolli-PR-Box.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=189a0d528a6693453a06fce7bd5c1018 1152w)
Understanding that multicultural women come alive in joyful and supportive spaces, we curated sponsorships at events in vibrant communities, and shipped bespoke PR kits to creators that championed female-led endeavors in the arts, beauty, and wellness worlds.
Paying attention paid off and we reached over 600,000 event attendees and gained over 24 million impressions on social.
![](https://varyer.imgix.net/Lolli-Case_Study-Transit.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=774&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=de0d38a2f419b144537a41aa5a12acd9 1200w, https://varyer.imgix.net/Lolli-Case_Study-Transit.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1548&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=8bec6c052957ec90542993fd67a96cb3 2400w, https://varyer.imgix.net/Lolli-Case_Study-Transit.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=640&ixlib=php-3.3.1&q=82&usm=20&w=992&s=160873e5bf5f90572645f7d659f2156e 992w, https://varyer.imgix.net/Lolli-Case_Study-Transit.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=2c786b49b17a73b3158699597540add3 1984w, https://varyer.imgix.net/Lolli-Case_Study-Transit.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=495&ixlib=php-3.3.1&q=60&usm=20&w=768&s=fbdd120668695aa6114b8a398f6c2802 768w, https://varyer.imgix.net/Lolli-Case_Study-Transit.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=991&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=00e3dde56955d262013eb430b6997a7d 1536w, https://varyer.imgix.net/Lolli-Case_Study-Transit.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=371&ixlib=php-3.3.1&q=60&usm=20&w=576&s=74a3ed91d884494758249da55546af9b 576w, https://varyer.imgix.net/Lolli-Case_Study-Transit.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=743&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=294fcd09a41fb13488a73b055f1fe52f 1152w)
Events became the perfect platform to introduce Lolli, not just as a delicious cocktail, but as a companion to an unforgettable experience. Bringing Lolli directly to the streets with digital billboards, transit placements, Gest cars, and dazzling LED trucks, folks on their way to summer fun saw Lolli at every turn.
By celebrating the dynamic women in these markets and understanding their vibrant communities, we successfully introduced Lolli as a beverage that fits seamlessly into their lives.
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Immersive festival experiences were staffed with brand-savvy ambassadors and photographers to provide product education, while capturing authentic consumer sentiments, and stunning social content.
Everywhere the audience looked, the Bottled Brilliance experience unfolded. Striking activations—like midnight roller rinks—designed to resonate with each unique location, ensured Lolli stood out. Along with their adjoined digital and OOH placements, radio spots were site-specific to each city, and sponsored activations with supporting marketing materials facilitated the purchase journey—directing consumers where to buy.
![](https://varyer.imgix.net/Lolli-Case-Study-Column-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=589&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=e6fad3a7509cc1fc61fe03ffac14972f 1200w, https://varyer.imgix.net/Lolli-Case-Study-Column-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1179&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=0322f9835a0cb57cc60b5b8df8360235 2400w, https://varyer.imgix.net/Lolli-Case-Study-Column-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=487&ixlib=php-3.3.1&q=82&usm=20&w=992&s=c541ce681abb00435293093cc4cdff12 992w, https://varyer.imgix.net/Lolli-Case-Study-Column-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=974&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=16abff8630f94e2027c8171ad1c0ec09 1984w, https://varyer.imgix.net/Lolli-Case-Study-Column-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=377&ixlib=php-3.3.1&q=60&usm=20&w=768&s=3eb4d612efa0ba25c639ffc1f2a3624d 768w, https://varyer.imgix.net/Lolli-Case-Study-Column-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=754&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=28c7c1b6c9f8a05bda74d396649cb6e7 1536w, https://varyer.imgix.net/Lolli-Case-Study-Column-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=283&ixlib=php-3.3.1&q=60&usm=20&w=576&s=92044a46ac9a0db42fa328a2ae96774a 576w, https://varyer.imgix.net/Lolli-Case-Study-Column-2.png?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=566&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=539ff82d99720dd4349be04ecd933536 1152w)
“The energy was amazing. The booth looked awesome and the ambassadors were wonderful! This was a great event for Lolli!”
![](https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=784&ixlib=php-3.3.1&q=82&usm=20&w=1200&s=96a12404b4a4e87df297d96bbd9eb32c 1200w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1569&ixlib=php-3.3.1&q=61&usm=20&w=2400&s=acf10b62f04d3edefb9fbd4f2a063483 2400w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=648&ixlib=php-3.3.1&q=82&usm=20&w=992&s=8246dc77053c55f0b766b422622f32ed 992w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1297&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=833e4708c84bbd5952ae73ad1855a356 1984w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=502&ixlib=php-3.3.1&q=60&usm=20&w=768&s=9a35f42ddf60809408438e7519fc54c4 768w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1004&ixlib=php-3.3.1&q=45&usm=20&w=1536&s=9737d7ab97f4dda9bdfc0adc422fca7d 1536w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=376&ixlib=php-3.3.1&q=60&usm=20&w=576&s=b4c8aaf8aefb323fa0868c2ba5161df4 576w, https://varyer.imgix.net/Lolli-Case_Study-Neon.jpg?auto=format&crop=focalpoint&domain=varyer.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=753&ixlib=php-3.3.1&q=45&usm=20&w=1152&s=f19184ce5d2f4fa3da8e0abc4c041caf 1152w)