Activated across three key markets with experiential activations and paid media, the Bottled Brilliance campaign reflected the target customer's aspirations, multifaceted lifestyle, and desire to connect, encouraging consumers to show up just as they are and 'BYOB - Bring your own brilliance!'

A truly integrated campaign, creative covered all media types with people hearing Lolli ads on the radio while driving to a concert where a Lolli truck drove by as they walked in, all before seeing a post from Lolli pop up while checking their feed. A balance of high-impact traditional media and efficient digital channels drove significant impressions, reach, and frequency.

Understanding that multicultural women come alive in joyful and supportive spaces, we curated sponsorships at events in vibrant communities, and shipped bespoke PR kits to creators that championed female-led endeavors in the arts, beauty, and wellness worlds.

Paying attention paid off and we reached over 600,000 event attendees and gained over 24 million impressions on social.

Events became the perfect platform to introduce Lolli, not just as a delicious cocktail, but as a companion to an unforgettable experience. Bringing Lolli directly to the streets with digital billboards, transit placements, Gest cars, and dazzling LED trucks, folks on their way to summer fun saw Lolli at every turn.

By celebrating the dynamic women in these markets and understanding their vibrant communities, we successfully introduced Lolli as a beverage that fits seamlessly into their lives.

Immersive festival experiences were staffed with brand-savvy ambassadors and photographers to provide product education, while capturing authentic consumer sentiments, and stunning social content.

Everywhere the audience looked, the Bottled Brilliance experience unfolded. Striking activations—like midnight roller rinks—designed to resonate with each unique location, ensured Lolli stood out. Along with their adjoined digital and OOH placements, radio spots were site-specific to each city, and sponsored activations with supporting marketing materials facilitated the purchase journey—directing consumers where to buy.